That’s What I Call A Rewrite Desk: A Timeless Blogging Story

BusinessWeek has revised a story from May 2005 about blogging. While it may seem unusual to revise such an old story, it’s actually a reflection of the continued popularity of the story by Stephen Baker and Heather Green. Type in “blogs business” in Google and the top result is this story.

The original story was titled “Blogs Will Change Your Business” while the new headline ( May 22, 2008 ) is “Social Media Will Change Your Business”–an indication itself of how things have changed. As the writers point out, the tech landscape has changed dramatically since 2005, when twittering was associated with birds. The writers used feedback from their blog to write an updated version of the story. Arguably things have changed so much that just updating the story doesn’t do this interesting story justice. But the larger point is, when you have a top listing on Google, that means something, enough to rework a story that you presumably would otherwise have no reason to update.


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