Printcasting Offers Hybrid Web/Print Publishing (And Ad Targeting)

To follow up on yesterday’s post about a custom-targeted print ad model, Jason Preston at Eat Sleep Publish points out one fledgling example of this already in existence. He interviews Dan Pacheco of Printcasting, a service of the Bakersfield Californian.

Printcasting provides micro Web sites on hyper local or highly niche topics. So far it’s being used in neighborhood and ethnic-specific publications. Users also have the option to print out the PDF of that week’s issue. The PDF includes custom targeted ads based on interests or demographics. (Can we also hope for behavioral targeting as well that would place print ads based on each person’s Web browsing experience? That online/offline combination would be really interesting.)

Printcasting is also available for bloggers and in theory would allow bloggers, publishers and Printcasting to share in the ad revenue.


2 Responses to “Printcasting Offers Hybrid Web/Print Publishing (And Ad Targeting)”

  1. 1 Jason Preston July 16, 2008 at 8:47 am

    Technically, I think that Printcasting is still in development / concept phases – I was talking with Dan about, essentially, what the finished product will be like.

    I’m going to keep an eye on it to see how it ends up actually being used.

    Thanks for the link love 😉 !

  2. 2 Dan Pacheco July 16, 2008 at 9:45 pm

    Thanks for the mention! Jason is correct — our project hasn’t launched yet, but we are finishing up the UI and starting development and hope to have more to show in alpha/beta mode in the Fall. We welcome your involvement as a tester at that point. You can also join our community (powered by Ning) to get updates on our progress and provide periodic feedback. This project will ultimately be open sourced (under the terms of the Knight News Challenge) so we want to be as open as possible as early as possible.

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