Posts Tagged 'Bakersfield Californian'

Printcasting Offers Hybrid Web/Print Publishing (And Ad Targeting)

To follow up on yesterday’s post about a custom-targeted print ad model, Jason Preston at Eat Sleep Publish points out one fledgling example of this already in existence. He interviews Dan Pacheco of Printcasting, a service of the Bakersfield Californian.

Printcasting provides micro Web sites on hyper local or highly niche topics. So far it’s being used in neighborhood and ethnic-specific publications. Users also have the option to print out the PDF of that week’s issue. The PDF includes custom targeted ads based on interests or demographics. (Can we also hope for behavioral targeting as well that would place print ads based on each person’s Web browsing experience? That online/offline combination would be really interesting.)

Printcasting is also available for bloggers and in theory would allow bloggers, publishers and Printcasting to share in the ad revenue.

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