Posts Tagged 'blogging'

Printcasting Offers Hybrid Web/Print Publishing (And Ad Targeting)

To follow up on yesterday’s post about a custom-targeted print ad model, Jason Preston at Eat Sleep Publish points out one fledgling example of this already in existence. He interviews Dan Pacheco of Printcasting, a service of the Bakersfield Californian.

Printcasting provides micro Web sites on hyper local or highly niche topics. So far it’s being used in neighborhood and ethnic-specific publications. Users also have the option to print out the PDF of that week’s issue. The PDF includes custom targeted ads based on interests or demographics. (Can we also hope for behavioral targeting as well that would place print ads based on each person’s Web browsing experience? That online/offline combination would be really interesting.)

Printcasting is also available for bloggers and in theory would allow bloggers, publishers and Printcasting to share in the ad revenue.


Huffington Post Goes Local, Takes On Newspapers

The Huffington Post, the uber-blog that has taken on the top Web sites and news organizations, is going local. Arianna Huffington’s announcement that her company will be opening “dozens” of local sites across the country marks a potentially new front in the transformation of the news industry. Is this the beginning of a new type of national news chain, like Gannett or McClatchy, but completely online?

While details are scant at this point, Huffington said that the first local blog will be in Chicago. It will start off being run by one editor, but presumably will expand its staff from there.

The move into local news means more competition for local newspapers. Up until now, Huffington Post has not competed directly with local newspapers, instead focusing on national news, in particular political news. But with local news, Huffington Post could provide another source of competition for local newspapers. Most local blogs competing with local papers have been one-man-bands or other smaller scale operations–that have still broken news and drawn large traffic numbers. But Huffington Post, backed by significant resources and carrying a brand name, will present a new challenge.

That’s What I Call A Rewrite Desk: A Timeless Blogging Story

BusinessWeek has revised a story from May 2005 about blogging. While it may seem unusual to revise such an old story, it’s actually a reflection of the continued popularity of the story by Stephen Baker and Heather Green. Type in “blogs business” in Google and the top result is this story.

The original story was titled “Blogs Will Change Your Business” while the new headline ( May 22, 2008 ) is “Social Media Will Change Your Business”–an indication itself of how things have changed. As the writers point out, the tech landscape has changed dramatically since 2005, when twittering was associated with birds. The writers used feedback from their blog to write an updated version of the story. Arguably things have changed so much that just updating the story doesn’t do this interesting story justice. But the larger point is, when you have a top listing on Google, that means something, enough to rework a story that you presumably would otherwise have no reason to update.