Wow that’s pricey. The Financial Times has launched a new social network, FT Media and Technology Executive Leadership Forum. The $3,300 price tag to join includes one free conference and one year of the newspaper. It’s the first in a series of launches planned by FT, with future offerings in luxury goods and property, according to the Guardian.
While media companies are trying many different approaches to engage readers in communities and keep them on their sites–such as working with start-ups like Mixx, Inform, Aggregate Knowledge and Loomia–they are mostly all based on free ad-based models. FT’s move into the luxury area is a very different approach.
<via Mashable.>
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