Posts Tagged 'hyperlocal'

Outside.In’s Maps Local News, Tweets

Start-up Outside.in recently launched Radar, a service that tells you what is being written online–from news sites, blogs etc.–about a particular geographic location. For example, it tells you what’s happening within 1000 feet of your location. It also collects “conversations” about a location, such as Twitters. The service also remembers what businesses or even neighborhoods in another city that you like, and updates you when things happen at those places. All this information is organized into a map-based interface.

Aggregating neighborhood data is an increasing area of interest. In January another site, Everyblock, launched a similar service that aggregates news, photos and government information, such as crime reports and restaurant health inspections. Everyblock, which has received a grant from the Knight Foundation, graphs all the data onto maps. Yourstreet, which maps news on down to the block level, is another similar service.

In addition to start-ups, giants such as Google and Yahoo are active in the local information space. Google recently release Map Maker, that allow people to create their own maps, and Yahoo has a service in India called Ourcity, and it has also licensed neighborhood information from Urban Mapping. How this will all translate into local advertising is key.